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Training for Neighborhood Markets: "From Corner Store to Community Grocer: Everything You Need to Know to Be a Healthy Neighborhood Market"
Thursday, July 26, 2012 from 10:00 AM to 4:00 PM (PDT)
Los Angeles, CA
PLEASE NOTE THAT THE PROGRAM WILL BEGIN PROMPTLY AT 10:00 AM.
COME EARLY FOR COFFEE, JUICE & NETWORKING!
From Corner Store to Community Grocer:
Everything You Need to Know to Become a Healthy Food Business
- Increase your sales
- Improve your market
- Attract more customers
- Be a healthy food champion in your community
Special Training for Neighborhood Market Owners
Date: Thursday July 26, 2012
Time: 10:00 AM – 3:30 PM
Roy A. Anderson Recreation Center, Expo Center
(The building exterior says "Los Angeles Swimming Stadium.")
3980 Bill Robertson Lane
Los Angeles, CA 90037
COST: FREE TO STORE OWNERS & NON-PROFITS
COST TO GENERAL PUBLIC: $25
This training is designed to provide independent storeowners and their staff with the skills necessary to become a successful healthy food enterprise. Workshop sessions will discuss the unmet market demand for healthy food throughout Los Angeles, and strategic ways to improve your image and expand grocery services.
Come learn from industry professionals, network with other business owners and the non-profit community, and receive free professional consultations for your business.
9:30 AM Information Tables, Coffee & Networking
10:00 Program Begins
Key Note Address by Brahm Ahmadi, People's Community Market
(For more on Mr. Ahmadi's work: http://foodandcommunityfellows.org/fellow/brahm-ahmadi)
* One-On-One Business Consultations Available During Each Training Session. Sign up for a session at the registration desk when you arrive.*
Training Session 1
1: “Loan Options & Preparing for Lending” Tara Taylor & Rudy Espinoza, Community Financial Resource Center
2: “Fresh Produce: Sourcing Tips and Pricing Strategies”
Jill Overdorf, Cooseman Shipping
3: Top 10 Tips (20 minute presentations)
“Promote CalFresh to Increase Sales”
DeLlora Ellis-Grant, Dept of Social Services
“FreshWorks Funds for healthy food retail”
Veronica Saldana, Emerging Markets
“Why Local & Organic?” Community Services Unlimited
Lunch & Information Tables
Training Session 2
1: “Case Studies: Community Engagement for Successful Store Conversions” Various Presenters
2: “Finding Your Brand to Grow Your Business” Laurie Dill, To Market Consulting
3: Top 10 Tips (Short Format Presentations)
“Permits for Fresh Food Sales”
James Dragan, Department of Public Health
“Social Media to Market Your Business” Rudy Espinoza
“Equipment Purchasing Strategies” Dora Beltran
Training Session 3
1: “How Store Design Can Impact Shopper Behavior” Michael Powell, Shook Kelley
2: "Market Strategies to Grown Sales & Customer Loyalty"
Sharon Evans, Business Resource Group
3: “Fresh Food Inventory Management” Jeff Biddle, Whole Foods
4. “Promoting Healthy Lifestyles in the Store/ La Promoción de la Vida Sana en la Tienda” Sirena Pellarollo, Viva la Vida Counseling (en ingles & español )
Neighborhood Market & Community Roundtables
The training will conclude with two facilitated roundtable discussions - one for store owners and one for community practitioners and non-profit organizations. The purpose of the roundtable is to identify actionable next steps through peer exchange.
Registration Online, By Email or Phone
By Web: http://neighborhoodmarkettraining.eventbrite.com
By Email: firstname.lastname@example.org
By Phone: 213-978-1568
This training is presented by the Los Angeles Food Policy Council with support from the California Endowment.
Translation services available upon request. Some programs will be offered in Spanish if there is sufficient interest. Please email email@example.com or call 213-978-1568 to discuss translation needs.
Traducción disponible para cada taller. Algunos programas se ofrecen en español si hay suficiente interés. Si quiere traducción o programas en español, por favor, mande un email a firstname.lastname@example.org or llame 213-978-1568.
Accesibility: The site is wheelchair accessible.
Non-Profits: Please note that most workshops will be oriented toward business owners. Some workshops will be specifically for non-profits and community groups to share resources with each other. Training information is relevant to any one interested in imporving healthy food retail.
We also have limited number of tables available for resources and literature. Please email email@example.com for details.
If you are a non-profit or agency that works with already neighborhood markets and would like to help with outreach, please let us know!
When & Where
Los Angeles Food Policy Council
The Los Angeles Food Policy Council is a collaborative network working to make Southern California a good food region for everyone- where food is healthy, affordable, fair and sustainable. Through policy creation and cooperative relationships, its goals are to reduce hunger, improve public health, increase equity in our communities, create good jobs, stimulate local economic activity, and foster environmental stewardship.